I am just curious why I never observe Confident City Cycling ads in the Daily Athenaeum or the Mountaineer Jeffersonian? I can't help to think that there would be a much higher return rate from an ad targeting WVU students, plus anyone who knows anything about successful advertising would realize that just by adding the word FREE in the ad copy we would see a greatly enhanced response rate from this target group.
-Jonathan
Jonathan,
We are currently discussing with the DA advertising there. What is the Mountaineer Jeffersonian?
FYI, when WVU set up one free course last fall, 18 people signed up and not one of them showed up. Our policy now is that if you are WVU staff, faculty or student, you will be reimbursed if you complete the course and pass the tests but you must pay when you attend.
Frank Gmeindl Cyclists fare best when they act and are treated as drivers of vehicles
On Sep 4, 2010, at 12:56 PM, Jonathan Rosenbaum wrote:
I am just curious why I never observe Confident City Cycling ads in the Daily Athenaeum or the Mountaineer Jeffersonian? I can't help to think that there would be a much higher return rate from an ad targeting WVU students, plus anyone who knows anything about successful advertising would realize that just by adding the word FREE in the ad copy we would see a greatly enhanced response rate from this target group.
-Jonathan
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Frank Gmeindl -
Jonathan Rosenbaum